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February 2011


How often should you blog?

Feb 3, 2011 9:55 AM
Pilar Galiana

Recently I have been wondering how often I should blog. When I blogged everyday it clearly sustained traffic in a way I hadn’t experienced before. And as much as I loved the challenge of blogging everyday, I decided it was more realistic to blog weekly, after all it is just me blogging and I have a business and a household to run. What was the impact of blogging only once a week? For me it was a drop in traffic to my blog and my site.

Did you know that corporate sites with blogs actually attract 55% more visitors than sites without blogs?

This month I am participating in Blogging Success Summit 2011 , and my biggest take away after day one is that I need to blog more. More doesn’t mean longer blog posts, in fact Joe Pulizzi,  who spoke at yesterday’s Blogging Success Summit,  suggests less is more.  Debbie Weil, yesterday’s second speaker,  echo’s Pulizzi’s recommendation and reminds us that bog posts can be video clips or images  - she even suggests going to your blog to make an update or share a comment rather than always going to Twitter.

Blogging more also doesn’t mean blogging about everything. Pulizzi’s example of a bread stick recipe on a corporate web site (that had nothing to do with food or baking), will forever stick with me. Your blog should have a clear and well defined goal. And if you are small like me, your blog should be very niche.

Blogging more” is just the first step. If you ascribe to Pulizzi’s perspective that the blog is the core of a potentially much larger content marketing strategy or Weil’s notion that the blog should be the hub for your social media activities, either way your blog is key.

Day one was full of lots of tips and a few tricks and I am sure there is lots more to come. I have a long list of to-do items to blog smarter and more strategically. Starting today, I will blog more.

How often do you blog? Have you done any testing around frequency or time of day for posts? I would love to hear what works for you.

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