Content Optimizer for the Entrepreneur

This program is ideally suited for a small business or entrepreneurs who wants to create and distribute content on their own, but need a strategic partner to guide and facilitate the process.

You have heard all the experts say how important it is to create consistent content that engages your clients, but you are still struggling with what to write and how to do it regularly. Maybe you already have a blog and have had some initial success but it still feels like a struggle.

We work with small business owners and entrepreneurs to review the competitive landscape, clearly define your target audiences’ needs and desires and audit your existing activities to determine if there is anything we can repurpose. We then help you create an editorial calendar that aligns with your business goals, your sales process and your SEO (we help you define this too). We then review social media best practices and ensure key networks are set up and distribution best practices are clearly understood.

Developing engaging opt-in programs (ebooks, downloadable guides, free giveaways) are key elements of our content marketing plans to ensure you are effectively building your mailing list.

Email marketing is still so powerful and likely where you will see your best conversion from prospect to customer. In addition to an editorial calendar for your blog, we strongly recommend creating a calendar for your email marketing to potential and existing customers.

Remember, all our engagements include regular check-ins 3 months, 6 months and 12 months after your plan has been established. We use this time to review analytics, recommend adjustments to your plan and calendars and cheer you on.

We will provide:

  1. Mini audit of competition’s online activities
  2. Ideal client needs overview
  3. Twelve-month editorial calendar
  4. Social media distribution best practice document
  5. Suggested quarterly opt-in programs
  6. Email marketing plan
  7. Project plan
  8. Set up and optimization of key social media networks
  9. Set up of email provider (MailChimp)
  10. Technical instructions to your web partner to set up opt-in programs and email collection
  11. One-on-one check-ins 3 months, 6 months and 12 months after launch

Benefits of working with Ella Says:

You are more likely to feel in control and achieve success if you have an action plan that aligns with your business goals and integrates with the operation of your business.

Websites with blogs generate 55% more traffic than sites without; on average, companies with blogs generate 67% more leads per month.

The best way to engage with your audience is through your content – 60% of people are inspired to seek out a product or service after reading about it.

Ella Says is the perfect partner for you if:

  • You are committed to achieving content marketing success.
  • You understand that you need to make a long-term commitment to get the results you are after.
  • You are eager and willing to learn new things and to change and modify as you go.
  • You are looking to make a blog a key element of your organization’s marketing efforts.
  • You can commit to creating the content necessary to make this a success.

This is not for you if:

  • You don’t believe in the benefits of content marketing.
  • You are looking for quick, short-term results.
  • You have no interest in blogging.
  • You are not willing to learn and try new things.
  • You are rigid and not comfortable with change.
  • You can’t commit to deadlines.

Cost:

Costs are often modified to meet the specific requirements of each unique engagement.

Content Planning : $2499

  • Mini audit of competition’s online activities
  • Ideal client needs overview
  • Twelve-month editorial calendar
  • Social media distribution best practice document
  • Set up and optimization of key social media networks
  • Project plan
  • On-on-one check-ins 3 months, 6 months and 12 months after launch

Email Marketing: $2499

  • Suggested quarterly opt-in programs
  • Email marketing plan
  • Set up of email provider (MailChimp)
  • Technical instructions to your web partner to set up opt-in programs and email collection
  • Project plan
  • On-on-one check-ins 3 months, 6 months and 12 months after launch

Full Content Optimizer Program: $3999

  • Mini audit of competition’s on-line activities
  • Ideal client needs overview
  • Twelve-month editorial calendar
  • Social media distribution best practice document
  • Suggested quarterly opt-in programs
  • Email marketing plan
  • Project plan
  • Set up and optimization of key social media networks
  • Set up of email provider (MailChimp)
  • Technical instructions to your web partner to set up opt-in programs and email collection
  • One-on-one check-ins 3 months, 6 months and 12 months after launch

Contact us today for a detailed estimate.

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Let’s Work Together.

Content plans that are aligned with your business goals make all the difference. When you have a plan you connect with, content creation flows with ease. Reach out today and let’s discuss how we can work together.

Please Get in Touch.

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